iWash express is a state-of-the-art express car washing facility in El Cajon, California that provides its customers with top service and products while staying environmentally conscious. iWash express project was about improving their social media presence and updating their existing website. The idea was not to do a full rebranding but to build on and freshen up what was already there. A new fresh color palette was created as well as new font and new fresh content and approach for their social media platforms.
Srna Creative Studio is still working closely with iWash Express in establishing their tone of voice and online presence. The strategy is focused mainly on the premium products and chemicals they use in their facility, the exceptional customer service, and the environmental initiatives that iWash Express has in place. The new website was fully enhanced in line with the brand’s aesthetics and had clear and straightforward site navigation for customers' convenience.