Client
iWash express
Services
Marketing
Social Media
Website
Social Media
Website
Year
2022
Website
iwash.express
Introduction
iWash express is a state-of-the-art express car washing facility in El Cajon, California that provides its customers with top service and products while staying environmentally conscious. iWash express project was about improving their social media presence and updating their existing website. The idea was not to do a full rebranding but to build on and freshen up what was already there. A new fresh color palette was created as well as new font and new fresh content and approach for their social media platforms.
The Challenge: Despite being a state-of-the-art facility, iWash express needed to invigorate its online presence to better reflect its premium service, eco-conscious approach, and exceptional customer experience. Their existing social media lacked vibrancy, and their website needed a refresh to clearly communicate their unique value proposition and enhance customer convenience.
Result
The Impact: Our collaboration with iWash express has significantly enhanced their digital presence, building on their existing strengths to better communicate their unique value.
- The refreshed color palette, new font, and updated content strategy immediately gave their social media platforms a modern and engaging appeal, resonating more effectively with their target audience.
- The fully enhanced website now offers clear and straightforward navigation, providing customers with a seamless experience that aligns perfectly with the brand's premium aesthetics and service quality.
- This revitalized online presence is strategically focused on highlighting iWash express's premium products, exceptional customer service, and strong environmental initiatives, ensuring their unique selling propositions are clearly communicated and understood by customers, leading to increased customer confidence and attraction.