business solutions

HL Group

Client HL Group
Services Rebranding, logo, website, business card, social media, staff ID
Website hlgroup.co.uk
Introduction

HL Group, a dynamic and expanding entity, approached Srna Creative Studio in late 2022 with a vision for a comprehensive brand transformation. HL Group aimed for a unified and modern brand representation.

The Challenge: Prior to our partnership, HL Group faced a critical need to consolidate their diverse operations under a single, impactful brand identity. Their existing visual and digital presence was fragmented, failing to clearly communicate their integrated value, and limiting their market recognition across various sectors.

Result

The Impact: Through a comprehensive rebranding effort, Srna Creative Studio transformed HL Group's fragmented identity into a truly unified and powerful market presence.

  • The sleek, modern logo instantly elevated their brand perception, making them more memorable and professional to stakeholders and their target audience.
  • The reimagined website now seamlessly blends aesthetics and functionality, resulting in a significantly improved user experience and a noticeable increase in qualified client inquiries, solidifying their digital foundation.
  • Strategic social media management and cohesive graphic design across all touchpoints drastically enhanced brand consistency and engagement, strengthening their authority and appeal across all their operations.

Our ongoing partnership continues to amplify HL Group's brand, ensuring their sustained growth and visibility in an ever-evolving market.