Client
Flowi Gym
Services
Full branding
Website
Completed by
Miljana Ð.
Introduction
The client asked us to create a modern, youthful visual identity for their gym that integrates Arabic heritage and is energetic, strong, and eye-catching.
Inspiration: Arabic letter "ف" (Fāʼ) and the elements of breath and movement.
The Challenge: Flowi Gym needed to carve out a distinct identity in a competitive fitness landscape. Their aim was to attract a young, energetic demographic while authentically integrating their Arabic heritage. The challenge was to create a brand that felt both modern and deeply rooted, capable of inspiring movement and standing out visually.
Result
The Impact: Our full branding effort transformed Flowi Gym into a visually dynamic and culturally resonant fitness destination.
- The bold logo, ingeniously integrating the Arabic letter ف (Fāʼ), now serves as a powerful and instantly recognizable symbol, deeply connecting with their target audience and reflecting their unique heritage.
- The energetic electric green, combined with a clean and modern visual identity, created a distinct and memorable brand presence, making Flowi Gym truly stand out in the bustling fitness market.
- This cohesive and vibrant identity has significantly enhanced Flowi Gym's appeal to its youthful demographic, fostering a strong sense of community and brand loyalty.