
Founder's Story: The Vision Behind Srna Creative Studio
I was born in Beirut, lived in Dubai, and now I’m settled in Belgrade.
Over the last two decades, I’ve traveled across six continents, walking the streets of New York, eating the food in Tokyo, and making friends in New Zealand. I don’t just guess markets; I’ve lived in them.
Through these journeys, I discovered a universal truth: most brands fail not because they have a bad product, but because they have a weak brand story.
Their brands feel like a generic echo, a forgettable voice in a crowded room. They have a great product, a passionate team, and a powerful vision. But their brand’s message is a “meh” instead of a “whoa.”
I founded Srna Creative Studio to turn this insight into action. We don’t just build brands that look nice. We build brands that genuinely connect with their customers.





